AI Sales Coach Install
Install an AI Sales Coach
in Your Team's Slack
Custom-trained on your methodology, your ICP, your objections. Coaches every rep, on every deal, in real-time. Same system I built to run my own operation.
Built for founders of 5-50 person service teams. Installed in 2 weeks.
Your top rep closes at 30%.
Your new rep closes at 8%.
The gap isn't attitude. It's knowledge. Your top rep has internalised every objection, every pattern, every signal. Your new rep hasn't.
Onboarding takes 3-6 months
New reps spend months learning through trial and error on real deals. Every mistake is a lost opportunity. There is no shortcut — until now.
Your best closers can't be everywhere
Mid-deal coaching doesn't scale. Your top rep closes at 30% because they know how to handle every objection. Your new rep closes at 8% because nobody is on the call with them.
Generic AI gives generic advice
ChatGPT doesn't know your offer, your ICP, your pricing, or the ten objections your reps face every week. Generic input, generic output.
You don't need another tool. You need a coach that knows your playbook.
The Install
How the Install Works
Week 1
Discovery
2-hour session capturing your methodology, ICP, top 10 objections, and win/loss patterns. We extract what makes your best reps win.
Week 1-2
Build
Custom AI coach trained on your playbook, integrated directly into Slack. Your methodology, your voice, your deal context.
Week 2
Launch
Coach goes live in dedicated channels. Real-time deal coaching, post-call reviews, follow-up drafting — from day one.
Ongoing
Calibration
Monthly tuning based on actual wins and losses. The coach gets sharper the longer it runs.
The Coach
4 Jobs, On Demand
The coach lives in Slack. Reps use it the same way they'd message a human colleague — no new apps, no training curve.
Real-time deal coaching
Rep pastes a prospect reply. Coach gives the next move in 15 seconds — framed in your methodology, calibrated to the deal stage.
Post-call reviews
Paste a transcript. Coach scores the call against your methodology, flags what worked, and surfaces where the rep left opportunity on the table.
Follow-up drafting
Coach writes follow-up messages in your rep's voice — calibrated to the prospect, the deal stage, and your close approach.
Daily focus prompts
Each morning: here are the 3 deals at risk today and what to say. Reps start the day knowing exactly where to focus.
Case Study
The system I run on my own team
Lead Rocket Fuel is a US marketing agency for mortgage professionals. I run it from Asturias, Spain, with my sales team and a full AI agent layer.
Alex — Sales Coach
Trained on LRF methodology
Alex reviews every sales call transcript, coaches both reps in real-time via Slack and Telegram, runs objection roleplay on demand, and flags deals at risk before the rep even knows they're losing them. John and Ashley message Alex the same way they'd message a human coach.
Mara — Operations
Delivery + onboarding
Mara handles delivery integrity and client onboarding across the team. Both agents run simultaneously in Slack and Telegram — coaching real deals, on real clients, every day.
How it looks in practice: A rep finishes a call, pastes the transcript into the #sales-coaching Slack channel. Alex responds in under a minute: call score, what landed, what didn't, what to say in the follow-up. Same rep, ten minutes later, pastes the prospect's reply. Alex gives the next move. No manager. No waiting. No lost momentum.
Alex + Mara run on the OpenClaw runtime. Both have isolated memory, dedicated Slack bots, and Telegram integrations. Cost: $1500/month for the full AI layer — vs. $8-15k/month for equivalent human headcount.
“I don't sell theory. I sell the exact system I use to run my own operation. Alex coaches my sales team every day — I'll build you the same.”
Pricing
Three Ways to Work Together
Not sure which fits? Start with the Audit.
AI Ops Audit
One-time diagnostic. Fastest way to see if AI fits your business.
- 2-hour deep-dive on your ops + sales stack
- Written report: 3 biggest leaks + prioritized fixes
- Specific tool and system recommendations
- No retainer commitment required
AI Sales Coach Install
+ $1,500/mo
Custom coach trained on your methodology. Live in Slack within 2 weeks.
- Custom coach trained on YOUR methodology
- Installed in your Slack within 2 weeks
- Real-time deal coaching + call reviews + follow-up drafting
- Daily focus prompts for your reps
- Monthly calibration based on wins/losses
- Works with teams of 3-30 reps
AI Transformation
For teams wanting more than sales. Full AI system across ops, sales, fulfilment.
- Custom AI system across ops, sales, fulfilment
- 4-8 week build
- Includes training + handover
- Full documentation
Not sure which fits? Start with the Audit. It maps exactly what's worth building before any larger commitment.
On the math: A team of 5 reps closing 1 more deal/month at a $5k average contract = $25k added revenue. At $1,500/mo for the coach, the ratio speaks for itself. That said — results depend on your team, your market, and how the coach is used. This is a tool, not a revenue promise.
About
Builder, not agency
Two-plus years running Lead Rocket Fuel — a US marketing agency for mortgage professionals. Built the entire AI and automation stack solo: outreach, CRM automation, conversation AI, the agent team, the dashboard. No outside dev, no agency. Now I install those same systems for other service businesses.
Based in Asturias, Spain — just moved from the Netherlands with my wife and two kids. Works with founders across EU and US. Direct, no-fluff, builds fast.
FAQ
Common Questions
Next Step
See the coach in action
20 minutes. I'll show you Alex coaching my own sales team on a real deal. If it clicks, we'll talk about building one for yours.
Book the demoNo pitch. No deck. Just 20 minutes with the actual system.